The Media Global

About Founder

A growth operator approach, not a generic agency approach.

TMG is built around founder-level growth thinking: understand the business problem first, then design the GTM system around positioning, content, performance, conversion, retention, SEO, and operating discipline. The work is direct, practical, and connected to business outcomes.

Behind this philosophy are the founders of The Media Global (TMG), Abhinav Sandilya and Prakhar Kirsali. Together, they built TMG to operate as an embedded growth engine for D2C, e-commerce, and global brands by merging hardcore performance marketing with pristine data analytics.

Abhinav Sandilya brings over 13 years of extensive professional experience as a Performance Marketing Manager and Growth Operator. Having managed high-stakes brand portfolios and massive ad budgets for global giants like NVIDIA, Corsair, and DeepCool, Abhinav has mastered full-funnel Go-To-Market strategies. He has a proven track record of delivering remarkable ROI/ROAS outcomes, including consistently hitting 6X to 7X returns for scaling D2C fashion brands and enterprise lead-generation funnels. Beyond traditional media buying across Google and Meta, Abhinav is deeply invested in AI-driven workflows, having built his own AI tools platform, Essentialsify. His hands-on expertise across SEO, CRO, and Shopify allows him to design architectures that turn clicks into sustainable revenue.

Complementing this high-performance execution is Prakhar Kirsali, a deeply analytical Marketing Analyst with a proven track record across the UK and India. Holding an MSc in International Business Management from London, Prakhar brings advanced technical expertise in SQL, Python, Power BI, and Tableau. He is the architectural force behind TMG’s data infrastructure, specializing in transforming fragmented metrics into "golden" marketing datasets. With years of experience building automated analytics dashboards, conducting rigorous data-quality checks, and optimizing workflows for global brands, Prakhar ensures that every decision at TMG is backed by absolute data clarity. His strategic focus on process mining and predictive metrics guarantees that marketing budgets are allocated with laser precision.

Together, Abhinav and Prakhar offer a rare and powerful hybrid of skills: the aggressive revenue-generating power of a seasoned media buyer combined with the meticulous precision of a Data Scientist. At TMG, they don't just run generic campaigns; they audit the entire growth operating system, fix leaky funnels, and scale the metrics that actually impact the bottom line.

Founder Skill Map

GTM Strategy

Positioning, ICP, category framing, competitor mapping, offer architecture, launch planning, and market entry.

Performance Marketing

Google Ads, Meta Ads, creative testing, ROAS, CAC, landing page alignment, reporting, and optimization.

Growth Systems

SEO/AEO, CRO, content direction, retention, analytics, customer journey, weekly rhythm, and revenue intelligence.

Client Initiative Proof Map

Global footprint driven by data and performance.

USA Operations

UK Market

Germany (B2B Market)

India (HQ & Core Brands)

Client & Initiative Roadmap

Real exposure across clients, initiatives, personal brands, ecommerce, education, government-linked work, and AI builds.

This section turns the founder roadmap into a clean proof layer. It is not shown as a random list; it is structured as operating exposure that supports audits, strategy, tool selection, reporting, accounting discipline, risk checks, and execution planning.

Proofclient, initiative, and brand contexts reviewed

Toolswe use only when a business problem requires them

Systemaudit, tracking, execution, and reporting connected

India ClientANGS Events LLPEvents, local demand, campaign planning, and service visibility.

USA ClientPetonic Infotech LLPIT/service business context, digital marketing consulting, and lead flow thinking.

India ClientDevice Disk Pvt LtdPerformance, tracking, and conversion-path support for technology-led activity.

India ClientSK Productions Pvt LtdCreative, content, production-led positioning, and campaign support.

USA ClientOwndoor Pvt LtdInternational service positioning, funnel clarity, and demand generation thinking.

Gov InitiativeHilansPublic-facing initiative experience, communication clarity, and trust framing.

Education ClientTranceocean EducationEducation services, student journey, enquiry quality, and conversion funnel mapping.

India ClientDocPalHealthcare/utility style positioning, customer journey, and digital trust requirements.

India ClientFly2FlightTravel demand, search behavior, lead intent, and offer clarity.

India ClientIVS InstituteInstitute marketing, local search, enquiry handling, and content-led acquisition.

Russia ClientGlamore CosmeticsBeauty/cosmetics context, brand visuals, product positioning, and ecommerce growth logic.

India ClientMeteorological Department of IndiaInstitutional communication, structured reporting, and public-sector sensitivity.

Personal BrandSandilya Digi MarketingFounder-led marketing, content strategy, and consulting positioning.

Personal BrandYourMovieWorldContent property, audience building, publishing rhythm, and engagement learning.

AI / Platform BuildEssentialsifyFounder operating stack, AI tools, APIs, product pages, and utility-led positioning.

Core VentureThe Media GlobalGTM audit, growth operating system, SEO/CRO, content intelligence, and execution model.

Commerce InitiativeScent&Sip Co.Ecommerce, product graphics, email marketing, shipping logic, and affiliate growth thinking.

TMG VISUAL 03

Tool Stack
Command
Board

Tools grouped by business function: acquisition, analytics, SEO, AI, ecommerce, outreach, logistics, risk, accounting, and audit.

Audit Accounting Inventory Delivery Contracts Dashboards

Paid + Analytics

Google Ads Meta Ads GA4 GTM

SEO + CRO

Semrush Ahrefs Screaming Frog Clarity

AI + APIs

Gemini Groq OpenAI Claude

Ecommerce

Shopify Klaviyo Amazon Pinterest

B2B Outreach

LinkedIn Hunter Snov Apollo

Ops + Risk

Cloudflare Razorpay Zoho QuickBooks

Professional Tool Stack

The audit is not based on opinion only. It maps the right tools to the right business leak.

TMG uses this stack as a diagnostic map. Some tools are for paid acquisition, some for SEO and content, some for tracking, some for ecommerce, logistics, accounting, inventory, security, outreach, reporting, and AI automation. The point is not to use every tool. The point is to select only what the business actually needs.

Audit, Strategy & Consulting Core

Used to define the business problem before any platform is selected.

Digital Marketing ConsultingGTM AuditPositioningOffer DiagnosisFunnel ReviewRevenue LeakageCRORetention

Paid Media & Analytics

For traffic quality, tracking, reporting, funnel measurement, and ad-spend accountability.

Google AdsMeta Ads ManagerGA4Google Search ConsoleGoogle Tag ManagerLooker StudioMicrosoft ClaritySupermetrics

SEO, Research & Technical Audit

For keyword demand, crawl issues, ranking gaps, competitor research, and site health.

SemrushAhrefsGoogle Keyword PlannerGoogle TrendsAnswerThePublicUbersuggestScreaming FrogRank Math / YoastMoz / MajesticPageSpeed / Lighthouse

AI, API & Website Build Stack

For AI-assisted workflows, site builds, content systems, forms, dashboards, and tool logic.

WordPressElementor10Web AIHostingerFigmaClaudeGoogle Gemini APIGroq APIOpenAI / ChatGPTNVIDIA NIM APIDeepSeek APIAnthropic Claude API

Ecommerce, Affiliate & Product Growth

For store operations, product-page testing, social commerce, affiliate visibility, and customer recovery.

ShopifyAmazon AssociatesInstagram ShoppingPinterestKlaviyoPageFly / GemPagesRefersion / LooxCanvaLinktree / Beacons

B2B Lead Gen & Cold Outreach

For prospect research, lead lists, email discovery, CRM rhythm, and outbound sequences.

Google ScholarGoogle SheetsLinkedInHunter.ioSnov.ioHubSpot CRMGMassApollo.ioSales NavigatorInstantly / Lemlist

Content & Personal Brand Production

For founder content, videos, carousels, scheduling, AI voice, clips, and ad-style visuals.

CapCutNotionChatGPT / ClaudeCanvaBufferElevenLabsOpus ClipMidjourneyHiggsfield / WaveSpeed

Logistics, Delivery & Shipping APIs

For ecommerce delivery choice, shipping estimates, courier fit, international duties, and fulfillment risk.

ShiprocketDelhiveryBlue DartDTDCShippoEasyshipShipStationDHL / FedExShiprocket / Shippo API

Risk Management, Security & Contracts

For access safety, transaction security, backups, monitoring, firewall, two-factor authentication, and documentation.

BitwardenAuthy / Google AuthenticatorCloudflareWordfenceUpdraftPlusUptimeRobotRazorpayStripe APIZoho Sign / DocuSign

Email Marketing & Lifecycle

For newsletters, ecommerce recovery, SMS/email flows, creator lists, and repeat purchase systems.

MailerLiteBrevoMailchimpKlaviyoKit / ConvertKit

Inventory, Accounting & Audit Management

For stock visibility, billing, financial hygiene, project management, audit trails, and operational control.

Zoho InventoryVyaparSortlyShopify InventoryinFlowZoho BooksQuickBooksNotionTrelloClickUpSlackSemrush Site Audit

Product & Graphics

For mockups, visual assets, background removal, product graphics, brand kits, and quick creative production.

CanvaFigmaPhotopeaRemove.bgSmartmockups / PlaceitAdobe ExpressMidjourneyLooka

Audit logic: TMG does not recommend tools randomly. First we identify the bottleneck — visibility, traffic, trust, conversion, repeat purchase, tracking, delivery, inventory, accounting, outreach, or security — then match the minimum tool stack needed to fix it.