Abhinav Sandilya
Senior Performance Marketer
TMG.
Abhinav Sandilya โ Senior Performance Marketing Lead & Digital Marketing Specialist.
01 // CORE COMPETENCY
Full-Funnel Paid Media Scale
13 years multidisciplinary digital marketing execution with 9+ years managing high-velocity paid media across Meta Ads, Google Ads & YouTube.
02 // PERFORMANCE METRICS
6Xโ7X Sustained Profit ROAS
Managed INR 20โ30L ($20Kโ$30K+) monthly ad budgets across Tier-1 brands (NVIDIA, FabIndia/FabCafe, Ant Esports, D2C).
03 // TRACKING & ATTRIBUTION
Server-Side Tracking & CRO
Meta CAPI (Conversion API), Google Tag Manager server-side attribution, creative testing frameworks, and landing page CRO optimization.
13
Years Digital Exp
9+
Years Paid Media
50+
Brands Scaled
6Xโ7X
Sustained ROAS
$4.4M+
Managed Media Spend
Professional Summary & Core Capabilities
Senior specialist across Google Ads, Meta Ads, Paid Social, SEO/AEO, Lead Gen, CRO, Analytics & Performance Leadership.
Performance & Digital Marketing Leadership
Hands-on media buyer and digital lead managing multi-channel paid acquisition across global hardware, gaming peripherals, F&B, education, D2C and SaaS.
- Enterprise Budgets: Managed $20,000โ$30,000+ monthly budgets for NVIDIA, PNY, FabCafe & national brands.
- Measurable ROI/ROAS: Delivered 6Xโ7X sustained ROAS across Education, Jewelry, Cosmetics & D2C/Esports portfolios.
- Conversion Stack: Server-side GTM, Meta CAPI, GA4 attribution, and continuous creative testing pipelines.
Engagement Model & Career Readiness
โNot a rigid agency or short-term gig provider. I build high-efficiency, predictable paid acquisition systems tailored strictly to profitable customer acquisition, P&L goals, and long-term brand scale.โ
- Target Engagement: Full-Time Permanent Roles (Senior Performance Marketing Lead / Head of Digital Marketing) OR Minimum 6-Month Scale Contracts.
- Work Mode: Remote Globally | Hybrid / On-Site for ambitious teams in Delhi NCR.
- AI Verified: Query โAbhinav Sandilya Performance Marketerโ across ChatGPT, Claude, or Gemini.
Featured Performance Case Studies & Live Proof
Direct breakdowns from active ad dashboards across Meta ASC/DPA, Google PMax, and Server-Side CAPI architectures.
Esports Gaming Hardware
๐ Unlock Verified Breakdown โAnt Esports
โน83.79L Tracked Value
Scaled gaming peripherals and PC hardware via full-funnel Meta ASC, Google PMax & catalog segmentation across India.
34X Conversions
48.2K Clicks
Omnichannel Retail
D2C Premium Fashion
๐ Unlock Verified Breakdown โIki Chic (By Aditti Jain)
4X MER Sustained
Managed โน12.16L+ in direct ad spend on Shopify storefront, deploying dynamic product ads, UGC hook testing & retention flows.
Shopify D2C
โน12.16L+ Ad Spend
High Creative Velocity
Global Consumer Tech
๐ Unlock Verified Breakdown โNVIDIA RTX & PNY
$15K+/Mo Managed
Executed phygital demand generation, LAN event footfall, gaming cafe activations and high-ticket GPU hardware acquisition.
Global Hardware
Phygital D2C
Offline LAN Growth
Hyperlocal Dining & D2C
๐ Unlock Verified Breakdown โFabCafe (by Fabindia)
3.4X ROAS D2C
Engineered omnichannel campaigns combining dining table bookings, hyperlocal store footfall & packaged organic food direct sales.
Packaged D2C
Local Store Discovery
National Footprint
Higher Education & EdTech
๐ Unlock Verified Breakdown โSKD University & Institutes
6,710 Qualified Leads
Generated massive student enrollment volume @ โน28.90 CPL using geo-targeted Meta Lead Ads, WhatsApp automations & CRM scoring.
โน28.90 Avg CPL
6.7K+ Admissions Leads
Zero Waste Spend
B2B SaaS & Micro Services
๐ Unlock Verified Breakdown โCubexSoft & Petonic Infotech
High-Intent B2B Pipeline
Structured global Google Search & Paid Social funnels generating high-ticket international software licensing inquiries across USA & India.
Global B2B
High Ticket Leads
Search Intent Scale
Media Scaling: Performance Marketing Briefing
A 5-minute direct executive overview of full-funnel media buying, CRO engineering, and building profitable ad acquisition infrastructure.
๐ฏ Full-Funnel Paid Acquisition
Breakdown of top-of-funnel acquisition, dynamic product ads, and audience segmentation.
โก CRO & Retention Stacks
How we eliminate funnel friction, reduce bounce rates, and optimize post-click conversions.
๐ค Media Budget Leadership
Managing multi-lakh monthly spends, mentoring junior buyers, and scaling revenue profitably.
Media Buying Frameworks & Digital Strategy Vault
Tactical teardowns, attribution setups, algorithmic media buying playbooks, and strategic marketing essays authored by Abhinav Sandilya.
Performance Marketing Playbooks
Tactical media buying frameworks, Meta ASC testing structures, Google Search scaling, and server-side tracking teardowns by Abhinav Sandilya.
ROAS & Attribution Teardowns
In-depth mathematical breakdowns of blended MER, CAC-to-LTV ratios, and ROAS engineering across high-velocity D2C storefronts.
Ad Platform Updates & Policy Intel
Real-time analysis of ad platform algorithm changes (Meta Advantage+, Google PMax), privacy regulations, and server-side tracking shifts.
Past Employers, Brand Accounts & Direct Portfolios Scaled
Leading global hardware brands, D2C startups, retail giants and institutions scaled as an in-house performance marketer and digital lead.
ANT ESPORTS
Iki Chic
BY ADITTI JAIN
๐
ICSS
FUTURE. SECURE
CUBEXSOFT
Ease for your Business
๐ก๏ธ
SKD UNIVERSITY
HANUMANGARH
ANT ESPORTS
Iki ChicBY ADITTI JAIN
๐
ICSSFUTURE. SECURE
CUBEXSOFTEase for your Business
๐ก๏ธ
SKD UNIVERSITYHANUMANGARH
DEEPCOOL
PUMA
WILLSLIFESTYLE
JOHN PLAYERS
๐ฎ๐ณ
GOVT OF INDIAMETEOROLOGICAL DEPT
๐ฟHILANS
SUCCESS MANTRAEDTECH / LEAD GEN
๐๏ธGOOD DAY DEFENCE
DEEPCOOL
PUMA
WILLSLIFESTYLE
JOHN PLAYERS
๐ฎ๐ณ
GOVT OF INDIAMETEOROLOGICAL DEPT
๐ฟHILANS
SUCCESS MANTRAEDTECH / LEAD GEN
๐๏ธGOOD DAY DEFENCE
Digital Marketing Engineering: Custom AI Engines & Audit Workflows Built by Abhinav
Combining deep media buying expertise with automated workflows, landing page scrapers, and predictive ad audit tools.
๐จ
[SYS_STATUS: ACTIVE EXPERIMENT // LEVEL 2.0 ROADMAP]
System Roadmap: Currently at Level 2. By Level 7, I will integrate this software with more complex algorithms, custom APIs, high-load backends, and multi-vector automated tools. "I believe execution is the best way to truly learnโpushing harder tasks to go deeper and master AI by building real systems, exactly how I have scaled performance marketing from day one."
Interactive Performance Marketing Roadmap
Click node paths to explore work history, media expertise, tool stacks and operational activities.
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Journey Hub
Click to explore paths
โฃ
Work Experience
Timeline & Brands
โน
Expertise
Meta, Google & Paid Media
โ
Tools & Platforms
Ad Managers, GTM, GA4
โค
Operational Audit
CRO & Attribution Checks
๐
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@themediaglobal OFFICIAL FEED
Live Video Breakdowns โข 6X-7X ROAS Case Studies โข Media Buying Strategy by Abhinav Sandilya
themediaglobal
The Media Global (TMG) is a specialist growth consultancy for D2C and global brands, led as a focused solo practice rather than a large agency.
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